Watches & Wonders 2023
Rolex Milgauss - Will this watch really be discontinued this year?
The Watches & Wonders fair is just around the corner and the luxury watch world is eagerly awaiting the new models of the big brands. However, there are already initial rumours about upcoming novelties and models that could possibly be discontinued. Most notably, there is currently a rumour circulating that the popular Rolex Milgauss will be discontinued. The watch has a long history and is especially known for its outstanding performance. But what is the truth behind this rumour and what does it mean for Milgauss lovers?
The watch for scientists and engineers
The Rolex Milgauss was first launched in 1956 and has always been an integral part of the Swiss watchmaker's range. The Milgauss is known for its distinctive design and innovative functionality. Specially developed for scientists, engineers and technicians, this timepiece has the unique property of withstanding electromagnetic fields of up to 1,000 gauss. This makes it one of the most resistant watches on the entire watch market.
The future of the Rolex Milgauss
However, there is a rumour circulating that Rolex will discontinue the Milgauss this year. There are various theories as to why Rolex might take this step. Some experts suggest that Rolex wants to make room for new models, while others suggest that the Milgauss is no longer profitable due to falling sales.
Due to the fact that there is still no official statement from Rolex on this topic, it remains to be seen whether the Milgauss will actually be discontinued or whether it will remain a rumour.
If the Rolex Milgauss were really to be discontinued, this would undoubtedly have an impact on the watch market. The model is one of Rolex's most popular watches and is coveted by collectors and watch enthusiasts alike. A discontinuation of production would probably lead to a noticeable reduction in the availability of the watch.
Watches & Wonders 2023: What we can expect
The Watches & Wonders fair is one of the most important events for luxury watch lovers and collectors worldwide. It is the chance for watch brands to showcase their latest models and technologies and unveil their upcoming plans. This year, the event will be held in Geneva from 27 March 2023 to 02 April 2023.
Rolex is expected to be present at the show and unveil some of its latest models. However, whether the brand has plans to announce that the Milgauss will be discontinued remains to be seen. But even if the Rolex Milgauss is discontinued, Rolex remains a heavyweight in the luxury watch market. Rolex has proven time and again in the past that the company is capable of developing new and innovative models that inspire. So we can look forward to seeing what new products Rolex will present at this year's Watches & Wonders fair.