Porsche Design – inspiration from motorsport
The Porsche Design Studio was established in Stuttgart in 1972 by Ferdinand Alexander Porsche, whose father founded the Porsche company 40 years before. Two years later, the studio moved its headquarters to Zell am See in Austria.
In 2003 Porsche bought all of Ferdinand Alexander's shares in Porsche Design. Since then, the company has been a wholly owned subsidiary of the Stuttgart-based carmaker. Despite this change in ownership, Porsche Design products continue to be developed in their Zell am See studio. The company collaborates with well-known brands - including IWC – to create ranges of clothing, glasses and watches that carry the Porsche stylistic imprint.
Taking their inspiration from motorsport, Porsche Design watches celebrate the fusion of style and function. Black dials and the use of titanium are just a few of many nods to the world of racing cars. And needless to say, the collaboration with IWC is also an homage to great Swiss engineering and craftsmanship. Popular models include the IWC Porsche Design Ocean 500. If you're looking for a dress watch, consider an IWC Porsche Design in gold, and there are some impressively accurate IWC Porsche Design quartz options too.