Chanel

The French fashion house Chanel dates back to the year 1913 when Gabrielle “Coco” Chanel established her first boutique in Deauville. Throughout the decades, the Chanel name transformed into one of the largest and most esteemed companies in the fashion world. Today, Chanel is known for shaping the style of the modern sophisticated woman. But the brand makes up for far more than the tweed jackets and the little black dresses of haute couture. In fact, Chanel has been producing precious jewellery pieces and accessories since the 1980s – among them, wristwatches for ladies and gentlemen alike.

Chanel watchmaking is derived from Switzerland, as the company workshop is located in the historic region of La Chaux-de-Fonds. In addition, Chanel collaborates with reputable manufactory’s, including Audemars Piguet. A distinct French sense of style intertwines with traditional Swiss watchmaking, resulting in the shapely, functional, and reliable Chanel timepieces. Chanel’s watchmaking success story has continued to this day and boasts a number of highly complicated watches among the collection, which is somewhat of a novelty for a fashion house. Around the globe, Chanel stands for French elegance and a modern lifestyle.

The talented Gabriele Chanel was famous for adapting typically male wardrobe elements into women’s fashion. So it is somewhat surprising that Chanel herself never adorned a wristwatch. It was only in the 1980’s that the luxury brand began to produce and sell exquisite watches.

The very first Chanel watch was a ladies’ watch that was introduced to the industry and paired with the suitable name of "Première". This watch has remained extremely popular to date thanks to its simple elegance. Whether comprised of gold or stainless steel, a Chanel Première adds a touch of glamour to any ensemble and pairs perfectly with professional attire or elegant evening wear.

Elegant and sporty – the J12 is a watch from Chanel with a twist. It stands out thanks to its unique sporty style. In fact, the timepiece is the first sports watch to be presented by the company. Launched in 2000, the watch is equally fitting for men and women alike. But even though the J12 is a sports watch, it doesn’t mean that it cannot be integrated with elegant pieces.

The J12 is a jewel on the wrist. This stands especially true for the models that are decorated with precious stones. Furthermore, the J12 models are also presented in refined sporty styles that cater to the classic style preferences of both men and women. Patented ceramic titanium is utilised in the production of the case of the watch, further demonstrating the robust and sporty character of the J12 timepieces.

Chanel has also launched romantic and elegant timepieces that are specifically personalized for women – the Mademoiselle Privé collection. Particularly striking are the exquisite dials of the watch line. They are comprised of small filigree works of art, of which lutenist or flowers are displayed. The breathtakingly beautiful dials complement the overall design elements of the timepieces.

The round cases of the Mademoiselle Privé timepieces are available in white gold and yellow gold. With respect to the other components of the timepieces, it is only the finest materials utilised in the production of the watches. Patch diamonds and other ornaments underline the exclusivity of the truly luxurious ladies timepieces. A Chanel Mademoiselle Privé acts as a beautiful companion on the wrist and exudes nothing less that femininity and perfection in form.

Chanel has thrived in the world of the beautiful and the famous. Actors, singers, and countless celebrities turn to the Chanel brand with the guarantee of glamour. Among others, actresses Kristen Dunst and Angelina Jolie are frequently spotted with an elegant Chanel Première around their wrists. Diane Kruger and Emma Watson are also known to complement their individual ensembles with this fine timepiece.

The classic Chanel Première connects with many women thanks to its timeless and classic design. Prominent individuals in the world of modelling are also known to rely on the luxurious companion, including Claudia Schiffer, Lara Stone, Constance Jablonski, Vlada Roslyakova and Freida Pinto.

It comes as no surprise that the sporty Chanel J12 resonates with the modern woman of today. But it is also prominent men who enjoy sporting the contemporary timepiece. Among many others, Dale Winton and James Van Der Beek are known to strap the Chanel J12 around their wrists. Additionally, it comes as no surprise that Hilary Clinton is often seen with the Chanel J12.

From Boy-Friend to Première: Watches from Chanel are timepieces with classic design and timeless elegance. Get to know some of the most popular models at CHRONEXT:

• Chanel Boy-Friend
• Chanel Code Coco
• Chanel Monsieur
• Chanel Mademoiselle
• Chanel Mademoiselle Prive
• Chanel Première