Watchmaking and jewellery under one roof
Rolex is known for keeping key manufacturing processes in-house so as to ensure the very finest finished product. It's for this reason that the company has taken the time to build up its own highly skilled gemstone setting department, in which experienced specialists bejewel individual watches with stunning, top quality gemstones.
The first step is an appraisal process, to make sure that only gemstones meeting the strictest quality control are used in the production of Rolex Iced Out watches. The stones are then inserted and fixed individually. It all takes meticulous precision. The shine and colour of the gemstones have to be matched perfectly to create a harmonious overall look.